TEAM — CREATIVE DIRECTOR
Matt leads creative direction at DUNE, shaping the strategy, story, and visual language behind every project. With over a decade in brand and digital design, he turns ambitious ideas into work that feels premium and performs.
Brand Strategy
Creative Direction
Design Systems
ABOUT
Before founding the creative practice at DUNE, Matt spent years leading design teams across agencies and product companies. He believes the best brand work starts with a sharp strategic question — who is this for, and why should they care — and only then moves into visuals.
Today he oversees every engagement from first workshop to final handoff, keeping strategy, design, and development speaking the same language so nothing gets lost between the idea and the launch.
EXPERTISE
Three areas where his direction shapes every DUNE project from day one.
01
Brand Strategy
Positioning, messaging, and differentiation clarified before any visual work begins.
02
Creative Direction
A consistent visual language across web, social, and campaign work — led, reviewed, and refined.
03
Design Systems
Scalable component and identity systems that keep teams fast and brands consistent.