CASE STUDY — SEO / AEO / GEO
From zero organic visibility to a scalable search presence. A 12-month SEO program built to improve discoverability, capture high-intent searches, and expand IBS into AI-powered search.
B2B Industrial
SEO + AEO + GEO
Saudi Arabia
01 — THE CHALLENGE
IBS operates in a highly specialized B2B fire protection and firefighting market, where customers search for very specific products, services and technical solutions. The challenge wasn't simply “get more traffic.”
It was to make IBS discoverable for the searches that actually mattered—while building a foundation capable of supporting long-term organic growth.
02 — THE STRATEGY
Instead of chasing volume, the program focused on the commercial keywords NOVA’s buyers actually use at decision time.
A
Technical Foundation
A full technical rebuild: crawlability, site architecture, Core Web Vitals, and structured data for every product line.
B
Commercial Content
Deep service and comparison pages mapped to buyer-intent keywords, plus an engineering resource hub for authority.
C
Authority Building
Digital PR and industry partnerships that earned links from trade publications and engineering directories.
03 — THE EXECUTION
Months 1–3 · Foundation
Technical audit and rebuild, new information architecture, and migration of 400+ product pages without losing rankings.
Months 4–8 · Content Engine
42 commercial and resource pages published, each mapped to a validated keyword cluster and internal-linking plan.
Months 9–12 · Authority & Scale
Digital PR campaigns earned 60+ referring domains while conversion tests lifted enquiry-form completion by a third.
04 — THE RESULTS (DEMO DATA)
+312%
Organic traffic
3.2×
Inbound leads
184
Top-10 keywords
−41%
Cost per lead
Monthly organic sessions (demo)
M1
M3
M6
M9
M12
05 — KEY TAKEAWAYS
01
Intent beats volume — 42 pages aimed at buyers outperformed hundreds of generic blog posts.
02
Technical debt was the ceiling — rankings only compounded after the foundation was rebuilt.
03
SEO is a sales channel — treating enquiries, not sessions, as the KPI kept every sprint accountable.